By John Oyuke

Mobile telephony company, Zain-Kenya has stepped up efforts to sustain its customer base launching a Sh95 million-loyalty reward for subscribers.

Managing Director Rene Meza said the loyalty programme dubbed Rewardz’would reward Zain subscribers for their continued support. "We have achieved remarkable growth in customer base and we want them to get maximum value from the relationship we have built with them," he said.

Under the scheme available to pre and post paid customers, once enrolled, subscribers will earn points every time they use any of the Zain services.

The services yielding the points include voice calls, short message service (sms), value-added services, multimedia message service (mms), blackberry and data services as well as the mobile commerce Zap. Meza told a media conference on the product in Nairobi that starting today, for every Sh10 used on Zain services a customer would earn one Rewardz point.

To register for the reward programme, customers would be required to enrol by dialling *796. Meza said the firm had partnered with a number of other companies from where subscribers would also be able to redeem their various rewards.

"This is the first ever mobile telephony loyalty programme where customers will redeem rewards from multiple partners apart from the mobile company," he said.

Partners in the reward programme include Kenya Airways, Nakumatt supermarkets, Sun n Sand Hotels, Wireless Trends and FoneExpress. Customers will redeem the Rewardz points for wide range of products.