PM backs coke deal

Published on 05/06/2009

By Feverpitch Reporter

The Prime Minister Raila Odinga said the deal between Coca Cola and Nyayo National Stadium will be looked at afresh.

Commenting on the matter for the first time since the acrimonious withdrawal from the deal by the transnational soft drink company, the PM said the contract would help uplift the facility.

“We are trying to salvage the situation because we don’t want Coca Cola to withdraw from the deal when they are ready to renovate the stadium,” the PM said in a radio talk show with a FM station.

Sports Minister, Helen Sambili, acting on letter from Head of Civil Service, Francis Muthaura, said the deal was terminated because it contravened The National Flag, Emblems and Names Act. She said it was important to have the word ‘Nyayo’ on the title.

Coca Cola signed a three-year sponsorship agreement with Sports Stadia Management Board where exclusive rights were given for advertising, beverage supply and naming rights across all elements of stadium collateral including, but not limited to, tickets, media etc.

The deal said Coca Cola would enjoy exclusive naming, branding and marketing rights for the entire facility including the main stadium, gymnasium and aquatic centre, changing rooms etc.

The company would be responsible for the maintenance of the branding. The SSMB retained ownership and management of the stadium as well as booking events.

The Government later directed the name of the facility revert to Nyayo National Stadium and proposed the granting of a minor facility to be named Coca Cola Sports Centre, which the company said was a fundamental departure from the original naming rights concept for which the Government had tendered.

The minister claimed she was kept in the dark regarding the deal. SSMB denied this, saying they signed the contract after many board meetings.

The Minister is represented on the board by the Commissioner for Sports and Sports Secretary. Kenya National Sports Council chairman also sits on the board.

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